Danica Genova
Chief Beauty Officer & Co-Founder · VELPEPTIDE™
In fifteen years of working with clients' skin — first in my salon, now at VELPEPTIDE™ — the single most common problem I see is a compromised skin barrier. It is the root cause of sensitivity, dryness, breakouts, and accelerated aging. And it is almost always caused by over-cleansing, over-exfoliating, or using too many actives at once.
The skin barrier — technically the stratum corneum — is the outermost layer of the skin. It is often described as a 'brick wall': skin cells (corneocytes) are the bricks, and a lipid matrix of ceramides, cholesterol, and fatty acids is the mortar. When this structure is intact, it keeps moisture in and irritants out. When it is damaged, moisture escapes and irritants penetrate — causing the cascade of problems that most people attribute to 'sensitive skin.'
Most 'sensitive skin' is not a skin type. It is a damaged barrier. Repair the barrier, and the sensitivity disappears.
The CU GLOW™ Moisturizing Face Cream was specifically formulated with barrier repair as its primary function — 4% ceramide NP, 8% squalane, and copper peptide to accelerate cellular repair. It is the product I recommend to every client whose skin is reactive, tight, or chronically dehydrated.
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About the Author
Danica Genova
Chief Beauty Officer & Co-Founder
Hollywood-based businesswoman, skincare expert, and former hair salon owner. Chief Beauty Officer & Co-Founder of VELPEPTIDE™.
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VELVET RENEW™
Overnight Cell Renewal Peptide Mask
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