Danica Genova
Chief Beauty Officer & Co-Founder · VELPEPTIDE™
For fifteen years, my salon on Sunset Boulevard was a sanctuary for some of the most photographed women in the world. Actresses, models, musicians — women whose faces appear on billboards and magazine covers and red carpets. And what I noticed, year after year, was that the ones with truly extraordinary skin all shared the same philosophy.
They are obsessive about their routine. Not about having the most products — in fact, the women with the best skin almost always had the fewest products. But they were religious about using them, every single day, without exception. They understood that skincare is cumulative. It is not a sprint; it is a marathon.
The women with the best skin in Hollywood were not the ones with the most products. They were the ones who never skipped a day.
When Isabelle and Sofie approached me about co-founding VELPEPTIDE™, I said yes immediately — because I had spent fifteen years watching the gap between what luxury skincare promised and what it delivered. I had seen clients spend thousands on products that did nothing. And I had seen others achieve extraordinary results with a simple, science-backed routine.
My contribution to VELPEPTIDE™ is the beauty professional's perspective: the formulas have to work in real life, not just in a lab. They have to layer beautifully under makeup. They have to feel luxurious enough that you want to use them every day. And they have to deliver visible results quickly enough that you stay motivated.
VELPEPTIDE™ is the brand I wish had existed when I opened my salon. It is what I would have recommended to every single client who sat in my chair and asked me: 'What should I actually be using?'
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About the Author
Danica Genova
Chief Beauty Officer & Co-Founder
Hollywood-based businesswoman, skincare expert, and former hair salon owner. Chief Beauty Officer & Co-Founder of VELPEPTIDE™.
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