Isabelle Brasseur
CEO & Co-Founder · VELPEPTIDE™
The question I get asked most often — by journalists, by investors, by customers — is: 'Are peptides really better than retinol?' My answer is always the same: it is the wrong question. The right question is: what does your skin need, and what can it tolerate?
Retinol (Vitamin A) works by binding to nuclear receptors in skin cells and directly regulating gene expression. It accelerates cell turnover, stimulates collagen production, and inhibits the enzymes that break down collagen. It is extraordinarily effective — but it comes with a significant downside: irritation, dryness, photosensitivity, and a mandatory adjustment period that can last weeks.
Peptides work by sending biological signals to skin cells — mimicking the body's own communication molecules. They stimulate the same collagen-producing pathways as retinol, but through a different mechanism that does not cause irritation. They work with the skin's biology rather than overriding it.
Retinol shouts at your skin. Peptides whisper. Both get results — but one is considerably more pleasant to live with.
If you can tolerate retinol and you are not pregnant, it remains one of the most effective anti-aging actives available. But peptides are not a consolation prize for those who cannot use retinol — they are a genuinely superior choice for daily use, for sensitive skin, during pregnancy, and for anyone who wants results without the irritation tax. At VELPEPTIDE™, we use bakuchiol (a retinol-equivalent peptide alternative) in VELVET RENEW™ precisely because it delivers the same results with none of the downsides.
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About the Author
Isabelle Brasseur
CEO & Co-Founder
Serial entrepreneur with 10+ years in DTC supplements and product formulation. CEO & Co-Founder of VELPEPTIDE™.
Featured Products
VELVET FIRM™
Advanced Firming Peptide Serum
$148
VELVET RENEW™
Overnight Cell Renewal Peptide Mask
$168
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